潮州书册糕品牌视觉塑造研究Study on the visual shaping of Chaozhou Book Cake brand 中文摘要随着时代的发展和生活水平的提高，饼食茶配不再只是出现在传统节俗和婚丧嫁娶的日子里，而是越来越多的出现在日常的生活中，成为家里的茶桌之上人们茶余饭后点心的最好选择，成为送给亲朋好友的伴手礼。虽然近几年潮州书册糕有了一定的发展，但是与此同时，也出现了一系列问题，传统的书册糕品牌形象落后于发展，品牌记忆点缺失，知名度受地域限制等等的问题。在当代，消费者对食品也有着更高的期待，对品牌的视觉形象、产品包装的美观度等的要求也更高，更加注重食品品牌的选择，更加重视食品的安全健康。重建潮州书册糕品牌形象，传承和发展潮州小食文化变得尤为重要。关键词：品牌视觉形象 书册糕 包装设计AbstractWith the development of the times and the improvement of living standards, tea partners not only appear in the traditional festivals and weddings, but also more and more appear in the ordinary days, becoming the best choice for people on the tea table at home to have a snack after dinner and a gift for relatives and friends.In recent years, Chaozhou Book cake has developed to a certain extent, but at the same time, there are also a series of problems. The traditional brand image of book cake lags behind the development, the brand memory point is missing, the popularity is limited by the region and so on. At present, consumers also have higher expectations for food, higher requirements for the visual image of the brand and the aesthetic degree of product packaging. They pay more attention to the choice of food brands and pay more attention to the safety and health of food. It is very important to reconstruct the brand image of Chaozhou Book cake and to inherit and develop Chaozhou snack culture.Key words: brand visual image book cake packaging design.目录1 绪论....................................................11.1 潮州...
