摘 要本文在景区服务补救视域下，以罗源湾海洋世界为例，对景区服务质量开展研究，运用文献研究、内容分析、实地考察的方法，分析罗源湾海洋世界景区服务质量的现状、服务补救现状、服务补救存在的问题及原因分析，并从员工培训、服务意识、服务补救方式、票务系统、设施设备、景区管理等多个方面提出对策措施，进一步提升游客满意度。关键词：服务补救；旅游景区；景区服务质量；罗源湾海洋世界AbstractIn the perspective of scenic spot service recovery, this paper takes Luoyuan Bay Ocean world as an example to study the service quality of scenic spot, using the methods of literature research, content analysis and field investigation, this paper analyzes the present situation of the service quality, the present situation of the service remedy, the existing problems and the reasons of the service remedy in Luoyuan Bay Marine world scenic spot, and from the service consciousness, staff training, service recovery, ticketing system, facilities and equipment, scenic area management and other aspects of countermeasures to further enhance tourist satisfaction.Key words ： Service Recovery; tourism scenic spot; service quality;Ocean world of Luoyuan Bay目 录1 引 言.....................................................11.1 研究背景和意义..............................................11.1.1 研究背景..................................................11.1.2 研究意义..................................................21.2 国内外研究现状..............................................21.2.1 国外研究现状..............................................21.2.2 国内研究现状..............................................31.2.3 研究述评..................................................41.3 研究思路和内容..............................................41.3.1 研究思路..................................................41.3.2 研究内容..................................................41.4 研究方法和创新点........
