成青旅品牌战略的实施 市场营销专业

成都青年旅行社品牌战略的实施 摘 要本文首先是从进行业务流程重组，完善质量保证体系，其次分析了产品研发的创新以及充分整合资源，提升品牌竞争力还有就是注重宣传推广，加强品牌传播最后是建设职业化团队，全力实施品牌战略。关键词：旅行社 品牌 建设Best travel agency brand strategyProfessional: MarketingStudent: Sun Zheng Supervisor: Zhang LinAbstractThis paper is from the business process reengineering, improve the quality assurance system, followed by the analysis of product R & D innovation as well as the full integration of resources, enhance the competitiveness of the brand there is a focus on promotion, enhance brand communication finally the construction of occupation team, the full implementation of brand strategy.Key words: brand construction of travel agency目 录1 进行业务流程重组，完善质量保证体系.............................31.1 业务流程的再造...............................................31.2 完善质量保障体系.............................................42 加强管理创新，实现品牌核心价值.................................52.1 产品研发的创新...............................................52.2 营销传播的创新...............................................52.3 服务模式的创新...............................................63 充分整合资源，提升品牌竞争力...................................63.1 整合资源要素.................................................63.2 建立品牌竞争能力的评估体系...................................74 注重宣传推广，加强品牌传播.....................................84.1 媒体协作.....................................................84.2 客户见证.....................................................84.3 水平营销.....................................................95 建设职业化团队，全力实施品牌战略...............................95.1 加强职业化培训...............................................95.2 企业文化建设................................................10参考文献：...