摘 要对沿海省份和城市来讲，水产品在农业农村发展和农民创收增收上发挥重要作用。随着电子商务的深入发展，网络营销成为一种热门的营销方式。网络营销给每一个行业带来发展机遇，水产品行业也逐渐进入网络推广时期。但是水产品的发展相对缓慢，在品牌和推广方式等方面存在不足。本文以福建牡蛎为例，从政府、企业等角度对福建牡蛎产业的网络营销提出建议，同时通过对大量文件的查阅及科学的统计分析和归纳方法为措施奠定理论基础，提出切实可行的改进建议，希望借此提高福建牡蛎的网络营销水平，提升企业的运营效果和效益水平。本文主要通过分析现阶段福建牡蛎网络营销问题，从品牌、推广方式、物流等方面提出牡蛎网络营销策略的建议。关键词：福建牡蛎；网络营销；营销策略AbstractFor coastal provinces and cities, aquatic products play an important role in agricultural and rural development and farmers' income generation. With the in-depth development of e-commerce, network marketing has become a popular way of marketing. The network marketing brings the development opportunity to each industry, the aquatic product industry also gradually enters the network promotion period. However, the development of aquatic products is relatively slow, and there are shortcomings in brand and promotion methods. With oysters, fujian as an example in this article, from the Angle of the government, the enterprises in fujian province oyster industry network marketing advice, at the same time, based on a large number of file access and scientific statistical analysis and inductive method for measures to lay the theoretical foundation, put forward the feasible Suggestions for improvement, hoping to improve the level of the network marketing of fujian oysters, improve enterprise operation effect and benefit level. This paper mainly analyzes the problems of oyster network marketing in fujian at the present stage, and puts forward some Suggestions on oyster network ma...
