浅析海底捞企业的客户关系管理问题及对策目录摘要..................................................................................................................................................2Abstract..........................................................................................................................................3文献综述..........................................................................................................................................4一、绪论..........................................................................................................................................4（一）研究背景.......................................................................................................................4（二）研究意义.......................................................................................................................5二、客户关系管理相关理论概述...................................................................................................5（一）客户关系管理的概念...................................................................................................5（二）客户关系管理的起源...................................................................................................5三、海底捞企业客户关系管理现状...............................................................................................6（一）调查情况.......................................................................................................................61.现在火锅行业的特点...................................................................................................62.出现的问题...................................................................................................................63.海底捞的调查情况.......................................................................................................6（二）海底捞企业客户关系管理的调查分析......................................................
