工商管理专业 佛山吉之岛（佛山保利水城店）五力模型分析及竞争战略研究

题目：佛山吉之岛（佛山保利水城店）五力模型分析及竞争战略研究 摘要： 零售业的生存和发展是消费者、企业家、专家学者和政府历来关注的问题。特别我国是加入 WTO 后，外资零售业进入我国市场的速度加快，各种新的零售业态不断涌现、蓬勃发展。广东吉之岛天贸百货有限公司是由永旺（香港）百货有限公司和广东天贸（集团）股份有限公司属下的广东天河城百货发展有限公司成立的合资公司，使用日本永旺集团的零售商标 JUSCO（吉之岛）商标。永旺集团是日本著名零售企业，是亚洲第一大、全球第十三大商业零售集团，世界 500 强企业之一。 本论文以吉之岛公司为例，分析和研究超市的竞争环境，并提出有利于该公司的对策，希望对吉之岛公司的发展有借鉴意义。关键词：五力模型分析；竞争战略；吉之岛ABSTRACT The survival and development of retail industry has always been the focus of consumers, entrepreneurs, scholars and governments. Especially after China’s entry into WTO, the foreign retail industry is coming into Chinese market more and more rapidly. There emerge various retail formats, shows great blossom. Guangdong JUSCO Teem Stores Co., Ltd. is a joint venture company established by AEON stores (Hong Kong) Co., Ltd. and Guangdong Tianhe City Department stores Development Co. Ltd. that belongs to Guangdong Teem (Group) Co., Ltd. It applied the trademark JUSCO of the Japanese AEON Group. AEON Group is a famous Japanese retail enterprise, which ranks as the largest Asian retail group, the 13th largest global retail group and among the Fortune Global 500. This paper will take JUSCO as an example to analyze the competitive context of supermarket and propose beneficial strategies for this company. It is hoped that this study will be of some referential value to the development of JUSCO.Keywords: Porter Five Force Model；Competition strategy；JUSCO1目录摘要.........................................................................................................