目 录引言................................................................................................2第 1 章 准备谈判................................................................................21.1 谈判概要............................................................................................................................21.2 理解交易原则....................................................................................................................41.3 确定目标............................................................................................................................51.4 精心准备............................................................................................................................71.5 评估对手.............................................................................................................................81.6 选择战略..........................................................................................................................101.7 拟定议程..........................................................................................................................121.8 营造良好氛围..................................................................................................................13第 2 章 正式谈判..............................................................................152.1 判别气氛..........................................................................................................................152.2 提出建议..........................................................................................................................162.3 回应提议..........................................................................................................................172.4 应付计谋..........................................................................................................................182.5 领悟身体语言...................................
