目 录论乡村旅游品牌价值的发掘与管理旅游管理专业学生 周雅晶指导老师 王建喜摘要：近几年来乡村旅游在我国进展迅速，尤其是各大中城市近郊的乡村旅游增长速度更快。由于国内乡村旅游业起步较晚，面临的问题也较繁多复杂。现代商业社会已经是一个商品品牌无处不在的社会，因为良好的品牌意味着产品的质量和信誉。作为一项能够带给人们多方位享受的服务产品 ，人们在对其进行选择的时候，也必定会倾向于那些知名品牌。目前，我国乡村旅游也形成了一定的品牌，但是由于各种因素的影响，使得这些品牌缺乏统一的思想，变得散乱、无序，品牌的形象也很模糊，影响了乡村旅游进一步进展。所以本文就乡村旅游中的品牌问题进行探讨，并试提出一些建议，希望我国的乡村旅游能尽快走上成熟进展的道路。关键词：乡村旅游；旅游品牌；品牌价值；品牌管理Brand Value Excavating and Management of Rural TourismStudent majoring in Tourism Management Zhou YajingTutor Wang JianxiAbstract ： In the last few years the rural tourism develops rapidly in our country, each major and medium city suburb village traveling rate of rise is in particular quicker. The domestic rural tourism started late, it is facing a more complex environment. Because the good brand means product quality and prestige,the modern commercial society has already been a society which a commodity brand ubiquitously. As a service product which can take to people the multi-positions enjoy,people will tend to chose those famous bands. At present,certain brands in rural tourism has formed without unification thought. As a result of kinds of factor influence,those bands are scattered in disorder and disorder,which affected the further development of the rural tourism.This text is about the brand excavating and management in rural tourism.Key words: rural tourism；tourism band；band Significance；band management 我国旅游业进展已经进入国际竞争时代。综观乡村旅游业的进展进展趋势，我国旅乡村旅游业已经从起步渐渐走向成熟。这一阶段，从乡村...
