春熙新馆银座酒楼项目定位、营销、营运策划案一、项目定位..................................................................................................................................5（一）项目地理位置及场地(物业)性质................................................................................5（二）项目所在商圈基本情况分析及营商环境调查...........................................................5（三）市场环境分析：竞争对手分析及消费群体定位.......................................................7（四）市场切入点分析：经营理念、阶段目标及竞争分析...............................................81、经营理念：................................................................................................................82、阶段目标：................................................................................................................83、竞争分析....................................................................................................................9(五)项目 SWOT 分析...............................................................................................................91.优势 strength：.....................................................................................................................92.劣势 weakness：..................................................................................................................93.机会 Opportunity：............................................................................................................104.威胁 Threat：.....................................................................................................................10(六)产品定位..........................................................................................................................101.菜品定位.....................................................................................................................102.环境定位..........................................................................
