“三只松鼠”公司盈利能力分析

“三只松鼠”公司盈利能力分析“三只松鼠”公司盈利能力分析摘 要在互联网盛行的当下，商业竞争与商业盈利变得更具挑战，企业所处的商业环境也发生了翻天覆地的变化。从传统的经济模式到大数据时代的经济模式，很多企业运用电商互联网思维，成功颠覆了该行业的企业排名，取得了惊人的成绩。我们选取“三只松鼠”作为研究对象，运用我们所学的财务管理的相关专业知识，通过对其各项能力的分析，借鉴其他研究成果，分析“三只松鼠”目前取得成功的原因，并找出其现阶段存在的问题并提出相应的建议。而当我们开始搜查这个公司的相关信息时，我们对这个“异军突起”的公司产生了浓厚的兴趣，这也使得我们对结论更加期待，更加好奇。本论文分为六个部分，包括引言、研究公司的背景分析、“三只松鼠”公司相关的财务指标、结论与建议、参考资料、附录，对“三只松鼠”公司进行分析。我们发现，对于“三只松鼠”公司而言，当下任务是创造更高的利润，我们对此提出控制销售费用、注重品质监管和科研创新等意见。关键词：盈利能力；商业竞争；商业盈利Profitability Analysis of Three SquirrelsAbstractIn the age of the Internet today, commercial competition and commodities profit more challenges, their business environment has changed dramatically from the traditional economic model to the economic model of the era of large data, many companies use electric commercial Internet thinking, successfully subverts the industry's enterprises, has made remarkable achievements. We select Three Squirrel as the research object, using what we learn in the financial management of the relevant professional knowledge, through the analysis of its various ability, draw lessons from other studies, analyses the reason of three squirrel is successful, and find out the current existing problems and puts forward corresponding Suggestions When we began to search the relevant information of this company, we had a strong interest in this emerging company, which also made us more expect the conclusion, more curious. This thesis is divided ...