I目录摘 要 ............................................................................................................................................................................... 2 Abstract ........................................................................................................................................................................... 3 汉语译文 ......................................................................................................................................................................... 4 乡村旅游：台湾地区民宿业的营销策略 ..................................................................................................................... 4 摘 要 ............................................................................................................................................................................... 4 1. 引言： ......................................................................................................................................................................... 4 （ 1 ）识别旅客选择民宿时其动机的基本构成要素。 ............................................................................................... 5 （ 2 ）用基于动机的聚类分析细分民宿市场。 ........................................................................................................... 5 （ 3 ）了解旅客的决策渠道，以便将资源分配到相关促销渠道。 ........................................................................... 5 （ 4 ）从行销组合的观点提供管理启示。 ................................................................................................................... 5 2. 文献综述 ................................................................................................................................................................... 6 2.1 民宿旅客的特点 ............................................................................................
