目 录【摘要】..........................................................................................................................................2【关键词】......................................................................................................................................21 绪论..............................................................................................................................................31.1 选题背景及意义...............................................................................................................31.2 文献综述...........................................................................................................................31.2.1 国外研究现状.......................................................................................................31.2.2 国内研究现状.......................................................................................................41.3 研究方法及目的...............................................................................................................52 我国奢侈品消费现状及消费者消费行为分析...........................................................................52.1 我国奢侈品消费现状.......................................................................................................52.2 我国奢侈品消费者消费行为分析...................................................................................62.2.1 炫耀及从众动机下的消费行为...........................................................................62.2.2 个人生活动机下的消费行为...............................................................................63 中国奢侈品消费行为存在的问题................................................................................................73.1 炫耀性消费.........................................................................................................................73.2 盲目性消费..............................................
