目录目录...............................................................1摘要...............................................................51 项目背景.........................................................92 高校局域性电子商务平台运作模式介绍..............................102.1模式的概念解释和主要特征...............................102.1.1概念解释............................................102.1.2模式的特征..........................................102.2网站的总体运作模式及相关的几种业务模式.................112.2.1网站的总体运作模式..................................112.2.2高校局域性 B2C 电子商务运作模式......................122.2.3高校局域性网络商业信息平台..........................172.3高校商务的“三流”和高校电子商务平台的“三气”分析.....222.3.1高校商务的“三流”分析..............................222.3.2高校电子商务平台的“三气”分析......................242.4网站扩张模式...........................................262.4.1网站整体扩张模式....................................262.4.2B2C 业务的扩张模式...................................292.4.3商业信息平台的扩张模式..............................293 行业分析........................................................303.1电子商务行业发展的趋势.................................303.2行业竞争分析...........................................313.2.1B2C 业务竞争分析.....................................313.2.2商业信息平台业务竞争分析............................363.2.3潜在竞争者分析......................................443.2.4小结................................................453.3合作者及合作模式分析...................................453.3.1技术服务商..........................................453.3.2广告制作商..........................................453.3.3信息供应商..........................................454 市场分析........................................................474.1四川大学环境分析.......................................474.1.1政策分析............................................474.1.2经济分析......................
