本科毕业答辩论文企业危机管理讨论上海财经大学毕业论文题目 企业危机管理讨论——对丰田“召回门”事件的思考姓名 刘菲学号 第二专业 工商管理指导老师 刘勇定稿日期 2025 年 4 月企业危机管理讨论——对丰田“召回门”事件的思考摘要市场竞争日趋激烈，企业危机进入高发阶段。诸多因素导致的危机无时无刻不在威胁着企业的生存和进展，影响力和破坏力也越来越大。增强危机意识，加强危机管理，逐渐被企业经营者重视, 成为企业管理的一个重要方面。本文对企业危机管理进行初步探究，主要分为六个部分：第一部分序言是关于企业危机管理讨论的现实背景；第二部分是对企业危机管理的概述，包括企业危机和危机管理两方面内容；第三部分是探讨企业进行危机管理的原因；第四部分是阐述了企业危机管理的原则和内容；第五部分是对丰田公司处理企业危机的实例进行分析；最后第六部分是对本文的总结。关键词：危机；企业危机；危机管理Research on Enterprise Crisis ManagementAbstractAs business is hotter than before, the enterprise crisis happens frequently and threatens the business’ operation. Many factors leading to crises always threaten the survival and development of enterprises. Influence is getting bigger than before. It is an important ability for companies to enhance the sense of crisis and do well crisis management. Many business operators pay attention to crisis management.The study is focused on enterprise crisis management. This article includes six chapters. Chapter 1 introduces the concepts of enterprise crisis and crisis management. Chapter 2 is an overview of enterprise risk management, include enterprise crisis and crisis management. Chapter 3 discusses the reasons for corporate crisis management. Chapter 4 tells principles and content of crisis management .Chapter 5 particularly picks up the typical case of TOYOTA’s crisis management, and gives some analyses. In the end, chapter 6 is summary of this article.Keywords: Crisis; Enterprise Crisis; Crisis Management目...
