国内汽车企业的竞争战略选择—以东风汽车公司为例中文摘要从竞争战略来看，战略管理的突出特点是强调战略与选择，这是企业未来生存与发展的基础。国产汽车如东风汽车公司，必须在环境的快速变化中寻找扩大企业利润的机会，将市场现有的风险规避。本文首先研究了我国汽车行业市场，从现有的企业数量，各企业在市场中所占的份额，汽车市场的集中度，各个企业生产出产品的差异化程度，还有汽车行业的进入和退出壁垒等方面来体现。然后根据市场结构的影响因素，主要有三个，市场集中度、规模经济以及进入和退出壁垒，结合我国具体国情分析东风汽车公司所处的市场环境。最后一个部分主要是结合前两个环节的分析，为东风汽车公司提出一些建议，主要有提升营销观念，加大科技研发投入，加强纵向一体化程度，进行企业间的合并重组，在此基础上争取政府实施良好的产业政策。希望通过对东风汽车公司的研究能为国产汽车企业未来的发展提供可以借鉴的地方。【关键词】东风汽车公司；战略选择；竞争；市场集中度AbstractFromthecompetitivestrategypointofview,theprominentfeatureofstrategicmanagementistoemphasizethestrategyandchoice,whichisthefuturesurvivalanddevelopmentofenterprisesbased.DomesticcarssuchasDongfengMotorCompany,mustbeintherapidchangesintheenvironmenttofindopportunitiestoexpandcorporateprofits,themarkettoavoidtheexistingrisks.ThispaperfirststudiedtheautomobileindustrymarketinChina,fromtheexistingnumberofenterprises,theshareofenterprisesinthemarket,theconcentrationoftheautomobilemarket,thedegreeofdifferentiationoftheproductsproducedbytheenterprises,andtheentryandexitoftheautomobileindustryBarriersandotheraspectstoreflect.Andthenaccordingtothemarketstructureofthefactors,therearethree,marketconcentration,economiesofscaleandentryandexitbarriers,combinedwithChina'sspecificnationalconditionsDongfengMotorCompanyinwhichthemarketenvironment.Thelastpartismainlybasedontheanalysisofthefirsttwolinks,fortheDongfengMotorCompanymadesomesuggestions,mainlytoenhancethemarketingconcept,increaseinvestmentinscienceandtechnologyresearch,strengthenthedegreeofverticalintegration,themergerandreorganizationbetweenenterprises,onthisbasisForthegovernmenttoimplementagoodindustrialpolicy.HopethatthroughtheDongfengMotorCompanyresearchforthefuturedevelopmentofdomesticautocompaniescanprovideareferencetotheplace.【Keywords】:DongFengMotorCorporation；strategicchoice；competition；marketconcentration目录中文摘要.......................................................................................................................IAbstract........................................................................................................................II一、案例简介..............................................................................................................1二、我国汽车行业市场分析......................................................................................1（一）企业数量...................................................................................................2（二）市场份额...................................................................................................2（三）市场集中度...............................................................................................3（四）产品差异化程度.......................................................................................4（五）进入和退出壁垒.......................................................................................4三、市场结构的影响因素..................................
