“动感地带”分析报告目 录摘要:...............................................................................................................................................3动感地带的诞生:..........................................................................................................................3动感地带的品牌战略意义:...........................................................................................................4市场细分......................................................................................................................................4孵化市场......................................................................................................................................4品牌忠诚......................................................................................................................................4灵活定价......................................................................................................................................5早结纽带......................................................................................................................................5动感地带业务功能:.......................................................................................................................5动感地带创造的业绩:...................................................................................................................6动感地带营销模式分析:...............................................................................................................7动感地带营销环境分析...............................................................................................................7动感地带品牌塑造.....................................................................................................................13动感地带整合营销+文化营销策略(5C).............................................................................19动感地带的特色营销——网络营销分析..............