“动感地带”分析报告目 录摘要：...............................................................................................................................................3动感地带的诞生：..........................................................................................................................3动感地带的品牌战略意义：...........................................................................................................4市场细分......................................................................................................................................4孵化市场......................................................................................................................................4品牌忠诚......................................................................................................................................4灵活定价......................................................................................................................................5早结纽带......................................................................................................................................5动感地带业务功能：.......................................................................................................................5动感地带创造的业绩：...................................................................................................................6动感地带营销模式分析：...............................................................................................................7动感地带营销环境分析...............................................................................................................7动感地带品牌塑造.....................................................................................................................13动感地带整合营销＋文化营销策略（5C）.............................................................................19动感地带的特色营销——网络营销分析..............
