[年]-目录第 1 章项目概述..............................................................................................11.1项目简述..........................................................................................11.2项目介绍..........................................................................................21.3产品与服务......................................................................................7第 2 章市场与竞争分析................................................................................162.1市场背景分析................................................................................162.2产品特色........................................................................................192.3产品高低端兼备和消费群体.........................................................202.4总体目标市场规划.........................................................................202.5竞争分析........................................................................................21第 3 章商业模式............................................................................................243.1短期盈利模式................................................................................243.2中期盈利模式................................................................................243.3长期盈利模式................................................................................24第 4 章战略和计划........................................................................................264.1产品开发:......................................................................................264.2市场推广:......................................................................................26第 5 章经营管理和运作方案........................................................................325.1经营与运作....................................................................................325.2组织结构进展.................................................................
