“抓个娃娃” XXXX 年 8 月 30 日 摘要 ····························创 业 策 划 书······ 3 1 公司概况 ·································· 62 产品和服务 ·································· 8 2.1 产品/服务 ·································· 8 2.2 核心竞争力·································· 83 行业及市场分析 ······························ 9 3.1 行业趋势分析 ······························ 9 3.2 大学城现状分析································ 93.2 目标市场及分析··································· 94 战略目标 ···································· 105 推广策略 ·································· 106 管理结构 ································· 117 SWOT 分析 ································· 11 7.1 优势 ····································· 11 7.2 劣势 ····································· 13 7.3 机会 ····································· 13 7.4 威胁 ····································· 138 财务预算 ····································· 13 9 附录 ···································· 15 9.1 退出机制···································· 15 9.2 “抓个娃娃”市场调查问卷统计表 ················ 16 9.3 “抓个娃娃”市场调查问卷样本 ················ 19 摘要（一）创业宗旨 绝大多数人都对可爱的娃...
