中小企业网络营销策略实施本科论文

摘 要网络营销是企业通过国际互联网、通信网络以及数字交换媒体等网络形式，针对用户进行的营销活动，它是传统营销在网络时代的新进展。我国网络营销整体上来说与发达国家存在一定差距，还处于进展的初级阶段。由于我国企业网络营销意识淡漠、营销方式单一等多方面的因素，导致中小企业网络营销活动难以有效开展，需要政府和企业等各方面制定相应对策，制造良好的网络营销环境，促使网络营销在我国健康稳定的进展。论文主要分析了我国中小企业网络营销的现状及存在的问题，提出了完善我国中小企业网络营销的对策。关键词：中小企业；网络营销；电子商务AbstractE-marketing, a signficant part of the enterprise marketing, realizes the targets of marketing by Internet, computer corresponding technique and the figure medium. Because of the faint consciousness, the unitary marketing way and so forth, e-marketing in our country is at the initial stage. Above all, the various factors, which causes the enterprise e-marketing could hardly active effectively. It needs the government and the enterprise formulate the corresponding countermeasure, create a good network marketing environment so it can urge e-marketing healthy and stable developing in our country. The paper mainly analyzes the present situation and the existing problems of small and medium-sized enterprise network marketing, then some countermeasures are put forward to.Keywords: Small and Medium Enterprises E-Marketing E-Business目 录引 言..............................................................................................................................1一、中小企业开展网络营销的必定性与可行性分析................................................2（一）开展网络营销的必定性............................................................................2（二）开展网络营销的可行性............................................................................2二、我国中小企业网络营销现状............................................................