营销策划书名称：平江大米长沙市场营销策划方案编号1 目 录一、任务概要...............................................................................................1二、营销现状分析.......................................................................................1（一） 市场状况........................................................................................................................1（二）产品状况..........................................................................................................................2（三）竞争者状况......................................................................................................................2三、SWOT 分析..............................................................................................4（一）市场机会..........................................................................................................................4（二）环境威胁..........................................................................................................................4（三）产品优势..........................................................................................................................4（四）产品劣势..........................................................................................................................4四、营销策划目标.......................................................................................6（一）销售目标..........................................................................................................................6（二）财务目标..........................................................................................................................6（三）推广目标..........................................................................................................................6五、营销战略与策略...................................................................................6（一）目标市场描述..............................
