目 录第一章 总 论........................................................................................51.1 项目背景........................................................................................51.2 项目概况........................................................................................6第二章 项目建设的意义及必要性.......................................................92.1 建设背景........................................................................................92.2 符合国家的行业进展政策...........................................................92.3项目建设的必要性....................................................................10第三章 市场分析.................................................................................113.1 市场需求预测.............................................................................113.2 市场竞争力分析..........................................................................113.3 营销策略......................................................................................12第四章 建设地点与建设条件............................................................134.1 建设地点......................................................................................134.2 场地土地权属类别及占地面积................................................134.3 气象条件......................................................................................134.4 工程地质......................................................................................134.5 水文地质......................................................................................144.6 地震情况......................................................................................144.7 基础设施条件.............................................................................15第五章 建设规模与产品方案............................................................165.1 建设规模............................................................