本科毕业设计-泸州老窖紫砂大曲在广州市黄埔区的推广方案

中文摘要中国白酒的消费总量趋向平稳,呈现集中的趋势。知名品牌的销售额稳步上升,一部分中小企业的市场空间被挤占,销量被掠夺。白酒产业的竞争愈演愈烈。近年来,由于税负增加,粮食及其他原料涨价,流通费用上涨等因素,使白酒企业生产经营成本不断升高,为增加盈利,白酒企业加快推出中高档产品步伐(袁仁国,2025)。因此，如何将一个白酒品牌、一个白酒系列、一个白酒单品推广出去，已成为现在各个白酒企业争夺市场份额的重要战略；已经成为现代白酒企业强化其竞争优势的重要手段。文章在分析泸州老窖紫砂大曲在广州市黄埔区域现状，根据黄埔市场上的现状与问题,提出了泸州老窖紫砂大曲的推广方案。关键词: 泸州老窖，紫砂大曲，白酒，推广方案 AbstractLiquor consumption in China tend to smooth, showing a trend towards concentration. Steady increase in sales of brand, part of the SME market space was diverted sales looted. Liquor industry competition intensified. In recent years, due to increased tax burden, food and other raw material prices, higher distribution costs and other factors, so that liquor production and rising operating costs, to increase profits, liquor companies to accelerate the pace of introduction of the high-end products (Yuanren Guo, 2025). Therefore, a liquor brand, a white family, to promote a single product out of liquor, has become the liquor companies are now competing for market share in all the important strategies; has become a modern liquor business to strengthen its important means of competitive advantage. Purple Daqu the analysis of Luzhou City in Guangzhou Huangpu regional status quo, under the Huangpu market situation and problem, a purple Luzhou Daqu outreach program.Key Words； Luzhou，purple Daqu，liquor，outreach programs 一、泸州老窖品牌及紫砂大曲介绍(一)泸州老窖品牌介绍 泸州老窖股份有限公司位于四川泸州国窖广场，是具有 400 多年酿酒历史的国有控股上市公司。公司总资产近 30 亿元，生产建筑面积 36 万多平方米。公司拥有我国建造最...