本科毕业设计-浅议酒店顾客的品牌忠诚度的塑造

AbstractEconomic globalization, the development of tourism makes more hotel enterprises to participate in the market in China, the hotel industry competition between enterprises, especially to face international well-known brand hotel industry development trend is our long-term business group size and form of business hotels will be more numerous monomer is extremely adverse competitive position. With China's accession to the WTO, relation between supply and demand of buyer's market, the change, it is important for many hotels, the market share of statistics and not how much, but has many loyal customers, namely the competition by pursuing target hotel number of market share to the quality of market share, namely of customer loyalty number. In a certain sense, the brand loyalty determines the value of the brand and influence, affect the competitive advantage of enterprises and establish and strengthen the market position. The brand is the core of each hotel management guide, is the intangible assets, in an increasingly competitive environment, how to win this hotel brand loyalty to consumers, not only in relation to the future development of the hotel, and it is a way of the comprehensive strength of hotel. Customer loyalty to service organization's survival and development, shape and more critical maintenance loyal customers have become the important mission of service organizations.Key word ： Competition ， Brand loyalty ， Customer loyalty ， Shape ， Maintain1、引言著名的管理大师杜拉克有句话：“企业效益中心不在企业内部，企业惟一的效益中心就是客户”。假如企业能提高顾客的忠诚度，减少目前正在流失的客户，信任多数企业会取得更快的增长和更高的利润。1.1 当今我国酒店行业进展的现状和趋势改革开放后，我国酒店业在硬件建设方面迅速进展，与国外同类型的...