小憩驿站无线营销解决方案小憩驿站无线营销解决方案北京网康科技有限公司 /05/03目 录1需求分析.............................................21.1 背景介绍........................................21.2 面临的挑战......................................21.2.1 WIFI 服务如何盈利............................31.2.2 法律风险如何规避............................31.2.3 如何帮助商家进展会员........................31.2.4 如何保证用户上网体验........................31.3 解决思路........................................31.3.1 实名制上网..................................31.3.2 上网行为控制................................41.3.3 上网行为审计................................41.3.4 WIFI 精准营销................................41.3.5 统一管理平台................................41.3.6 统一日志中心................................41.4 方案设计原则....................................42网康解决方案.........................................62.1 方案概述........................................62.2 方案详述........................................72.2.1 组网方式....................................72.2.2 顾客认证系统................................72.2.3 行为管理方案...............................172.2.4 PORTAL 推送系统.............................292.2.5 查询统计与报表.............................312.2.6 统计数据再利用.............................392.3 日志中心.......................................402.4 设备集中管理...................................403方案优势与价值......................................423.1 易用性.........................................423.2 健壮性.........................................443.3 有效性.........................................474典型案例............................................494.1 百胜 KFC 门店 WIFI 无线营销.......................494.1.1 背景.......................................494.1.2 解决思路...................................494.1.3 网康解决方案...............................504.1.4 方案价值..................................