屈臣氏营销渠道策略分析

屈臣氏营销渠道策略分析(16 页)Good is good, but better carries it.精益求精，善益求善。屈臣氏营销渠道策略分析摘要屈臣氏企业进展迅速，管理方法也越来越多样化。但是，就在企业通过销售产品以此来猎取利润的同时，也出现了很多漏洞，在企业的营销渠道上面存在很多问题，使得很多其他渠道成员的利益受到损害。渠道策略是营销策略中的主力成员，屈臣氏若想在竞争中脱颖而出，就应制定独特的渠道策略，做好渠道的相关工作。所以，本文根据屈臣氏营销渠道特点，从生产商与供应商的角度分析企业渠道所存在的问题，以此为依据来制定经济可行的渠道策略。通过分析屈臣氏营销渠道策略，发现其渠道存在的问题，并提出一些建议。[关键词] 屈臣氏 ；营销渠道 ；自有品牌ABSTRACTWatson enterprises have developed rapidly, management practices are more and more diverse. However, in the enterprise by selling its products in order to generate a profit at the same time, there were a lot of loopholes, on the enterprises ' marketing channel has many problems, making a lot of damage to the interest of the other channel members. Channel strategy is the main member of the marketing strategy, Watson's if you want to stand out in the competition, it should develop a unique channel strategy, channel-related work. So, based on Watson's channel features analysis from the point of view of producers and suppliers of business problems in the channel, to develop economically viable on the basis of channel strategy. By analyzing Watson's marketing strategy, finding problems in its channel, and made a number of recommendations. [Key Words] Watson Marketing Channel Store brand目录一、屈臣氏营销渠道现状...............................................................................1（一）渠道扁平化与营销渠道一体化相结合......................................................1（二）入驻品牌与自有品牌相结合.......................................................................2（三）渠道终端个性化...........