草莓销售计划方案草莓销售计划方案二零一三年六月十二号目 录1 项目介绍································ 32 草莓的品种及其优缺点······················· 33 消费人群定位····························· 44 项目盈利模式······························55 产品 swot·································56 产品组合·································87 产品包装策划·······························108 产品服务策划·······························119 营销战略·································1310 营销策略································1411 附件··································20草莓销售计划方案一、项目概述经过连锁经营，种植、销售、加工一体化商业运作模式，根据产品特点和市场需求，制定行之有效的营销策略，增加本草莓品牌的竞争力，尽快组建一条完整的供销体系，以便最大程度降低运作成本，猎取更大的竞争优势，取得更高的利润
以批发与零售为主； 连锁经营，形成规模化效应； 以中高端产品为主，加强包装设计，拓展以草莓为原料的精加工产品； 产品主要分为原装草莓、草莓饮品、水果菜肴、草莓盆栽草莓延伸产品等； 与草莓种植户形成稳定的联营模式； 以草莓种植园为基地，开展与草莓有关的旅游项目
二、草莓的品种及其优缺点 红颜：日本品种，长势强，果实圆锥形，外观美丽，香味浓郁，口感酸甜，风味好，硬度较大，深受消费者喜爱，红颜草莓平均亩产
