电子商务环境下链家房地产经纪有限公司的营销策略摘 要随着时代的发展，电子商务是发展过程中衍生出来的新的交易形式，将市场、政府、企业以及消费者进行连接，通过网络化渠道来完成。立足于整个市场环境，交易形式逐渐突破了地域上的限制，能够在较短的时间内进行资源上的共享，提高了人们的日常生活质量。现阶段，电子商务作为新的交易形式，在市场发展中使用频率较高，房地产作为市场经济发展的重要组成部分，电子商务成为了交易的主要形式，是社会发展的必然。本文通过对在电子商务环境下链家房地产经纪有限公司的营销策略的分析和研究，得出了一些经验和结论对众多传统房地产经纪公司有很好的借鉴意义。关键词：SWOT 分析法 链家 电子商务 营销策略 房地产AbstractAs a new type of transaction, e-commerce brings production enterprises, circulation enterprises, consumers and governments into a new world of network economy and digital survival. In the e-commerce environment, people are no longer limited by geographical boundaries, customers can use a relatively simple way to achieve the previous need to spend a lot of energy business activities. Electronic commerce has been widely used in various fields, such as electronic commerce marketing environment of real estate enterprises also cannot do without the electronic commerce, it has become an inevitable trend. This paper firstly gives a brief introduction to can be used in the electronic commerce environment of the real estate marketing tool, and then analyzes and studies some basic strategies of real estate marketing.Key words: SWOT analysis chain store e-commerce marketing strategy real estate目 录前 言..........................................................................................................................................................1第 1 章 课题研究背景与价值....................................................................................................................2第 1.1 节 选题背景..........
