Sc i ence an d t e c h nology ent e r p r i ses M ar keting S tr a tegyA BST R A CTWi th t h e ing of k no wledg e-based ec o nomy,higll&ne w—tech e nterprises play an i n cr ea singly strat e gic r ole in national ec o n o my,an d also make g r eat c ontribute to pr ovi d ing ad v an ce d pr o ducts an d se r vices,p rom o tin g te c hnic a l progre s s,enl ar g i ng e m ploy m ent and dev e lopi ng the na t io n a l e c ono m ic pe ti ti v e po wer
B ut whi le th ey m ake a SUCCES S upon ad v an ce d t e chnology a nd h i—t ec h pr o d ucts,the y us u a l ly p u t too m uch emphasis o l l t ec h nolo gy advan t ag e s,accord ingly neglect the re se ar c h and a p plic a t i ons of m arketing s trat eg y and ma na g emen t,and the n ca used th e Marketing M yo p ia r e sultin g i n passi