运行计划书运行计划书..........................................................................3一、店铺整体运行概述................................................................31.淘宝运行第一步 制订整体项目策略计划............................................32.淘宝运行第二步 组建运行团体....................................................43.淘宝运行第三步 计划装修好店铺..................................................44.淘宝运行第四步 策划包装产品....................................................55.淘宝运行第五步 商品促销运行....................................................56.淘宝运行第六步 推广运行........................................................67.淘宝运行第七步 客服销售........................................................78.淘宝运行第八步 数据分析........................................................7二、关键团体和组织架构..............................................................71.电子商务部关键团体组员职责和组织结构...........................................7三、开店条件和入驻步骤.............................................................10四、店铺日常运行管理...............................................................111.人员管理 ....................................................................112.产品管理......................................................................113.营销活动 ....................................................................114.店铺推广 ....................................................................125.日常运行 ....................................................................12五、商品管理和优化.................................................................121. 从市场规模上 ................................................................122.从成份集中上..................................................................123.从产品功效上..................................................................134.从使用目标分类............................................................
