电子商务的应用与模式研究——以XX公司电子营销模式为例

电子商务的应用与模式讨论 ——以 xxxx 电子营销模式为例摘要 电子商务在我国进展的如火如荼，为我国企业的进展做出了很大的贡献。本文重点讨论了电子商务的基本内涵，特点，进展基础等内容，排列了电子商务的营销模式。以 XX 电商网站为例，分析了电子商务营销模式的特点，总结了电商网站营销模式中的问题以及解决的方法。从电商营销模式角度出发总结了电子商务进展的信用体系、市场开发、融资合并手段和配套服务内容的进展等方面措施，为我国电子商务的进展提供一些经验。关键词：电子商务 营销模式 网站 AbstractThe development of electronic commerce in our country, and made a great contribution to the development of China's enterprises. This article focuses on the basic connotation of e-commerce, characteristics, development content, such as lists of e-commerce marketing model. XX e-commerce sites, for example, this paper analyzed the characteristics of e-commerce marketing model, summarizes the problems and the solution of marketing mode of e-commerce sites. From the perspective of electricity marketing model are summarized the development of electronic commerce credit system, market development, financing, merger means and measures supporting the development of the service content and so on, to provide some experience for the development of electronic commerce in our country.Key words：目录摘要...................................................................................................................................................iAbstract...........................................................................................................................................i绪论..................................................................................................................................................1（一）讨论背景......................................................................................................................1（二）讨论目的和意...