目录一、调查概要 ·······················································1二、调查对象 ·······················································1三、调查结果分析 ···················································11、 游客性别及年龄分析 ··············································12、 游客职业分析 ····················································23、 游客收入分析 ····················································34、 游客客源空间的分析 ··············································3四、调查数据总结 ···················································41、 园内消费额度小 ··················································42、 季节性强，停留时间短 ············································43、 以 跟 团 旅 游 为 主 ， 独 立 成 团 或 散 客 化 旅 游 趋 势弱······················44、 市民重游率高、外地游客重游率低 ··································55、 院内设施较为完善，分布合理 ······································56、 门票定位较高、超出外地消费者预期································57、差异性明显的客源市场 ············································5五、市场描述 ·······················································51、 背景 ········································...
