Unit 1 Language and Culture in CommunicationTheory Communication is something we do every day. It takes place so naturally that we simply fail to notice it until it hiccups or breaks down 。 Though it is commonplace， it is no exaggeration to say that communication is life and life is communication。1.When you join a social gathering, you must be aware of rules and procedures that govern the way things are going to proceed。 There is a technical term for such rules and procedures—schema. 2。 Face and politeness are two other areas which are extremely value—sensitive. One of the distinctive features of Chinese politeness is self-denigration and other—elevation。Case 1: Litz is a professor of cross-cultural communication in a university in Finland. She invited her Chinese students home for an evening party。The schema from Litz's point of view includes the following：1。 Giving invitation： by phone / by mail2. Prepare everything before the arrival of guests3。 Receiving guests: open the door / express welcome / take their overcoats / introduce guests / offer them drinks / make them comfortable4。 Serving food: set the table / soup first / main course / desert 5。 Post dinner activities: chat / play music / offer more drinks6. Seeing guests off: thank them for coming / good nightLitz’s evening party was not very successful, because she was upset by one of her guests。 Here was the initial conversation between Litz and Lin：Litz: (opens the door) Oh, Lin, how nice you could come!Lin: It's not difficult to find your house。Litz: Come on in.Lin： （comes in)Litz: Can I take your coat？Lin： No， thanks。Litz: Ok， this way please.Lin： (take off her coat and hangs it）Analysis: Litz was hurt...
