乡村旅游景区营销渠道建设与分析

目录一 乡村旅游景区进展背景......................................................................................3二 乡村旅游景区营销渠道的重要性.........................................................................3三 乡村旅游景区营销渠道的现状及存在问题.............................................................4（一）乡村游仍处于初级阶段，市场空间仍待挖掘..............................................5(二）乡村游重营销推介，轻渠道建设................................................................5（三）无法有效利用传统营销渠道....................................................................6（四）营销渠道单一.......................................................................................6（五）乡村旅游景区营销渠道中间商力量不足，小散弱........................................6（六）乡村旅游景区营销渠道系统性不强,缺乏长远规划.......................................7四 乡村旅游渠道的设计与应用................................................................................7（一）传统营销渠道.......................................................................................71。旅游景区分销商..................................................................................72.大众媒体.............................................................................................83.户外媒体.............................................................................................84.专业媒体.............................................................................................85。景区与景区........................................................................................86.景区与游客..........................................................................................97.景区与出租车、专线车等运输企业...........................................................98.景区与政府部门、机构..........................................................................9（二）创新营销渠道..................................................................