开店策划书一、市场调查.......................................................................................................2二、店名和地址...................................................................................................2三、产品定位.......................................................................................................21、产品定价.....................................................................................................22、开店优势.....................................................................................................2四、冰淇淋的原料及制作方法.................................................................................2五、店面装修.......................................................................................................31、物品摆放.....................................................................................................32 设施及资金预算..............................................................................................33 装修风格.......................................................................................................3六、进货渠道运费................................................................................................3七、促销活动.......................................................................................................3八、宣传方式.......................................................................................................41、传单的发放..................................................................................................4九、员工培训.......................................................................................................4十、开业情况.......................................................................................................4十一、风险描述及措施..........................................................................................41、资金不足...........................................