1 目 录第一章 企业简介及活动背景......................................................3第二章 品牌建立及推广..........................................................42.1 设立独立品牌............................................................42.2 形象识别系统............................................................42.3 品牌推广................................................................4第三章 项目情况分析............................................................53.1 社区 365 优势............................................................53.2 社区 365 劣势............................................................6第四章 项目运营模式............................................................74.1 捐赠物品分类............................................................74.2 捐赠流程...............................................................8第五章 救助对象................................................................85.1 救助对象审核流程........................................................85.2 核实信息................................................................9第六章 积分置换................................................................96.1 积分情况说明...........................................................96.2 购买原则及渠道.........................................................9第七章 实施步骤...............................................................107.1 项目实施说明...........................................................107.2 第一阶段...............................................................107.3 第二阶段..............................................................11第八章 成果推广...............................................................118.1 素材收集...............................................................118.2 推广途径...............................................................11第九章 爱心回报...............................................................119.1 设立...
