互联网+背景下广州摩拜单车发展影响因素研究 Study on the Influence factors of the development of guangzhou mobike bicycle in the background of Internet Plus 摘 要本研究采用文献研究法，对共享单车在互联网+背景下的发展进行了总结与了解。广州摩拜单车属于共享单车的一种且发展较好，但是仍存在一些问题; 因此有必要研究出影响广州摩拜单车发展的影响因素，采用案例分析法，以广州摩拜单车为具体的案例，分析和列举出可能影响广州摩拜单车发展的因素，包括政策、交通方式、消费者收入、宣传力度、服务水平、手机普及程度等，运用逐步回归法分析得出影响广州摩拜单车发展的因素为分析得出交通方式、交通发展水平和服务水平。文章的最后对广州摩拜单车的发展给出了一些建议和对策。关键词：互联网+ 广州摩拜单车 影响因素 文献研究法 案例分析发法 逐步回归法AbstractThis study adopts case analysis method to investigate the factors that influence the development of bicycle sharing. The results showed that the factors influencing the development of the bicycle were: product factor, price factor, channel factor and promotion factor. The development of guangzhou mobike bicycle is better, but there are still some problems. Therefore, it is necessary to study the influencing factors that influence the development of motorcycle. This paper USES regression analysis to compare the relative degree of different indexes and income. The study found that the development factors of bicycle sharing include policies, modes of transportation, consumer income, publicity, service level and popularity of mobile phones. At the end of the paper, some Suggestions and countermeasures are given..Key words: Sharing bicycles; Influencing factors; Regression analysis.目 录1 绪论......................................................................11.1 研究背景................................................................11.2 相关概念..............................................................
