江宁大学城外卖O2O市场调研报告分析研究 工商管理专业分析研究

江宁大学城外卖 O2O 市场调研报告摘 要：随着互联网经济的发展，一些第三方平台，如外卖 O2O 业务模式的出现。本文旨在调查高校外卖食品的 020 市场，研究江宁大学生网上订购的消费行为特征，分析了高校外卖 O2O 的现状和发展趋势，并提出了改进建议。本文对江宁大学城使用外卖订购软件的消费群体和企业进行了问卷调查和市场调查，分析了高校外卖 O2O 模式的现状。根据调查数据，得出了高校 O2O 模型存在的问题，并提出了优化建议。因此，这是高校发展“走出去”O2O 模式的新机遇，发现存在的问题，然后优化外卖模式以及平台，有助于外卖市场的健康发展。关键词：外卖；大学生；O2O；江宁大学城；外卖模式Research Report on the Takeaway O2 O Market in Jiangning University TownAbstract： With the development of the Internet economy, some third-party platforms, such as take-out O2O business models, have emerged. This article aims to investigate the 020 market of take-out food in colleges and universities, study the consumption behavior characteristics of online ordering by jiangning university students, analyze the present situation and development trend of take-out O2O in colleges and universities, and put forward suggestions for improvement. In this paper, a questionnaire survey and a market survey of consumer groups and enterprises using takeaway ordering software in Jiangning University City are conducted, and the present situation of takeaway O2O model in colleges and universities is analyzed. Based on the survey data, the existing problems of the O2O model in colleges and universities are obtained, and the optimization suggestions are put forward. Therefore, this is a new opportunity for universities to develop the "go out" O2O model.Keywords：Takeaway; College Students; O2 O; Jiangning University Town; Takeaway Mode目 录一、概述.........................................................1二、研究方法.......................................