跨境电商背景下传统制衣企业转型研究分析——以森马集团为例 电子商务管理专业

跨境电商背景下传统制衣企业转型研究--以森马集团为例摘 要在当前的世界经济环境中，全球化已经成为了经济的发展目标，而传统企业也正在向跨境出口企业进行转型。我国目前的跨境电商行业有着良好的发展前景，但是未来的发展方向仍然有一些不确定性，为了加大我国之后的跨境电商市场份额。并且改变一直由国外主导和制定规则这样的情况。想要进一步的健康发展，我国跨境电商就一定要正视国外的对外贸易以及国际贸易，本文从浙江森马这个企业出发，了解在当前跨境电商发展态势不平衡情况下怎样能够抓住跨境电商的发展机遇。并且从塑造企业品牌，培养更多优秀的人才以及确立未来的目标市场等先进的管理观念入手，了解目前新形势下跨境电商企业的未来发展方向。关键词 森马集团；跨境电商；国际贸易；企业转型RESEARCH ON TRANSFORMATION OF TRADITIONAL CLOTHING ENTERPRISES UNDER THE BACKGROUND OF CROSS-BORDER E-COMMERCE-TAKE THE SENMA GROUP AS AN EXAMPLEABSTRACTIn the current world economic environment, globalization has become the economic development goal, and traditional enterprises are also transforming to cross-border export enterprises. China's current cross-border e-commerce industry has good prospects for development, but there is still some uncertainty about the future development direction. In order to increase the market share of cross-border e-commerce after China. And change the situation that foreign countries have always dominated and formulated rules. In order to further develop healthily, China's cross-border e-commerce must face up to foreign trade and international trade. This paper, starting from the enterprise of Sema, Zhejiang, understands how to seize the development opportunities of cross-border e-commerce under the current unbalanced development situation of cross-border e-commerce. Moreover, we will learn about the future development direction of cross-border e-commerce enterprises under the current new situation starting from the advanced managemen...