第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共20页CIDA–INCChinaBeefIndustryDevelopmentProject加拿大国际发展署-中国肉牛项目HowtoWriteaBusinessPlan怎样写经营计划February20032003年2月AgriteamCanada,AlbertaAgricultureFoodandRuralDevelopment,AltaExportsInternational,CanadaLivestockServices加拿大农业咨询、阿尔伯塔农业食品和农村发展、阿达国际专家、加拿大家畜服务第2页共20页第1页共20页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共20页BusinessPlanning–Part8经营计划—第八部分HowtoWriteaBusinessPlan怎样写经营计划IExecutiveSummary执行概述...............................................................................................4A.Organization组织...........................................................................................................4B.Mission使命...............................................................................................................4C.Objectives目标.................................................................................................................4D.ReasonsforSuccess成功理由.........................................................................................4E.ExpectedResults期望的结果..............................................................................................5F.Financing财务/筹资............................................................................................................5G.Risks风险.........................................................................................................................5IIIntroductiontotheBusiness业务介绍....................................................................................6A.TheBusinessandHistory业务和历史.............................................................................6B.ProductsandServices产品和服务..................................................................................6C.TheBusinessSetting业务设定.......................................................................................7D.BusinessObjectiveandExpectedResults经营目标和期望结果...................................7IIIMarketAssessmentandMarketingPlan市场估价和销售计划..........................................8A.MarketAnalysis市场分析...............................................................................................8B.CompetitiveAnalysis竞争分析.......................................................................................9C.MarketStrategy市场战略..............................................................................................10IVProductionPlan生产计划..................................................................................................11A.ProductionPlans:生产计划............................................................................................11VManagementSystemsandHumanResources管理体系和人力资源...................................12A.ManagementTeam管理组.............................................................................................12B.OrganizationalStructureandManagementSystems组织结构和管理体系.................12C.Personnel人员................................................................................................................12VIFinancialAnalysis财务分析...........................................................................
