建亚企划目录前言.........................................................................................................................5产品档案.......................................................................................................................7第一部分.................................................................................................................9市场分析篇..........................................................................................................9一、北京市住宅市场现状总论.................................................................................10二、北京市住宅市场供应特点.................................................................................11三、北京市住宅市场需求特点.................................................................................12四、北京市住宅市场区域特点.................................................................................12五、北京市市场走向.................................................................................................14六、区域市场分析.....................................................................................................15七、酒店式公寓市场分析.........................................................................................16八、区域市场调研分析.............................................................................................20（一）市场调研目的..............................................................................................20（二）市场调研内容..............................................................................................21（三）价格分析......................................................................................................25（四）户型分析......................................................................................................28（五）客户潜在需求分析......................................................................................28（六）客户群体特征分析......................................................................................28第1页共84页建亚企划九、项目市场机会点分析.........................................................................................29十、项目市场风险分析.............................................................................................31第二部分...............................................................................................................32营销定位篇........................................................................................................32一、市场定位.............................................................................................................33二、客户群定位.........................................................................................................33三、诉求对象特征分析.............................................................................................35四、产品总体战略方向.............................................................................................361、重要卖点............................................................................................................362、产品硬件分析....................................................................................................373、公共设施.....................................
