一、肯德基简介............................................................................................................................1（一）基本介绍.....................................................................................................................1（二）经营理念：.................................................................................................................2（三）团队精神.....................................................................................................................2（四）肯德基在中国.............................................................................................................3（五）肯德基在中国发展的经济策略.................................................................................5（六）产品............................................................................................................................61.产品定位价绍...............................................................................................................62.产品组合示意表...........................................................................................................73.产品特色分析...............................................................................................................8（七）经营策略.....................................................................................................................81.产品的组合...................................................................................................................82.定价的组合...................................................................................................................83.分销的组合...................................................................................................................94.促销组合.......................................................................................................................9二、活动目的................................................................................................................................9三、促销目标................................................................................................................................9四、促销主题“圣诞温情常伴你左右”...............................................................................10（一）表现..........................................................................................................................10（二）前期准备...................................................................................................................101.准备时间.....................................................................................................................102.场内布置.....................................................................................................................113.场外宣传.....................................................................................................................114.具体活动...............................................................................................................11五、预算表..................................................................................................................................12（三）店内装饰布置预算表...............................................................
