华中七校模拟商务谈判大赛团队谈判策划书UC优视科技有限公司方第2页共44页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共44页目录目录..............................................................................................................................................2谈判主题..........................................................................................................................................3谈判团队人员组成...........................................................................................................................3核心问题分析..................................................................................................................................3我方与阿里巴巴合作的原因...................................................................................................41.阿里巴巴的发展态势...................................................................................................42.互联网市场环境...........................................................................................................43.我方发展需求...............................................................................................................54.双方相关的企业文化背景...........................................................................................5我方并购后的规划...................................................................................................................6双方利益及优劣势分析...................................................................................................................8我方核心利益...........................................................................................................................9对方利益..................................................................................................................................9SWOT分析................................................................................................................................10我方优势（strengths）.......................................................................................................10我方劣势（weaknesses）.....................................................................................................12机会（opportunities）.......................................................................................................13威胁（threats）...................................................................................................................14对方优势................................................................................................................................15对方劣势................................................................................................................................18谈判目标........................................................................................................................................20最理想目标.............................................................................................................................20可接受的目标.........................................................................................................................20底线目标..............................................................................................................
