第1页共29页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共29页DIY休闲餐吧创业实践商业计划书第2页共29页第1页共29页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第2页共29页目录1．执行总结...........................................41.1公司概况....................................................41.2市场分析....................................................51.3市场定位....................................................51.4投资与财务..................................................51.5组织与人力资源..............................................51.6运营模式....................................................62.项目背景............................................72.1产业背景及商业构想..........................................72.2业务介绍....................................................72.3发展前景....................................................83市场细分............................................83.1目标消费群体：..............................................83.2商业环境：..................................................93.3项目市场细分条件：.........................................103.4竞争对手分析：.............................................103.5ＳＷＯＴ分析：.............................................103.6对比分析公司优劣势：.......................................114.公司战略...........................................134.1战略目标...................................................134.2战略选择...................................................134.3发展战略...................................................134.4公司理念...................................................145.市场营销...........................................145.1目标市场：.................................................145.2品牌形象：.................................................145.3营销模式：.................................................156.公司管理体系.................................................16第3页共29页第2页共29页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第3页共29页6.1公司性质...................................................166.2公司组织结构...............................................166.3公司领导层职业技能表.......................................186.4公司人员配置...............................................196.5公司品牌管理及企业文化.....................................196.6薪酬制度...................................................197投资分析...........................................217.1资金安排...................................................217.2成本预算及财务分析.........................................218机遇与风险.........................................248.1机遇.......................................................248.2外部风险...................................................258.3内部风险...................................................258.4解决方案...................................................259.风险资本的退出.....................................259.1风险资本的退出.............................................259.2退出时间...................................................269.3退出回报...................................................26附录一...............................................27附录二...............................................28第4页共29页第3页共29页编号：时间：2021年x月x日书...
