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参赛队伍：E-Creative团队指导老师:郑雪莲讲师宋杰讲师徐丽林讲师参赛队员郑雅俐国际会计熊天国际会计陈文辉电子商务陈鉴章软件工程DIY-我动手我快乐目录第一章执行总结.............................................................................................................................3第二章DIY梦工厂项目介绍.........................................................................................................52.1DIY梦工厂项目介绍.............................................................................................................52.2整体功能介绍与运作.............................................................................................................52.3模块功能介绍与运作.............................................................................................................62.3.1线上平台..........................................................................................................................62.3.2线下体验店........................................................................................................................132.3.3移动工作室....................................................................................................................17第三章DIY梦工厂市场分析...................................................................................................193.1行业概况...............................................................................................................................193.1.1行业现状........................................................................................................................193.1.2行业瓶颈........................................................................................................................203.2市场细分...............................................................................................................................213.2.1市场细分........................................................................................................................213.3目标市场...............................................................................................................................223.3.1市场需求........................................................................................................................223.3.2市场容量........................................................................................................................243.3.3目标市场规划................................................................................................................253.4竞争性分析...........................................................................................................................253.4.1现有竞争者....................................................................................................................253.4.2新进入者的威胁...........................................................................................................273.4.3本行业内竞争者的竞争威胁........................................................................................28第四章DIY梦工厂战略规划.......................................................................................................294.1公司战略规划................................................................................................................