目录一市场调研区域界定...............................................................................21界定目的22界定原则23商圈构成、顾客来源24商圈的确定方法24-1零售吸引力法则（又称雷利法则）......................................................................................................................................................24-2消费力确定商圈......................................................................................................................................................................................25调研对象确定25-1区域静止样本对象..................................................................................................................................................................................25-2区域动态样本对象..................................................................................................................................................................................2二区域市场环境总体研究...........................................................................21区域人口状况21-1人口总量..................................................................................................................................................................................................21-2性别构成..................................................................................................................................................................................................21-3年龄结构..................................................................................................................................................................................................21-4教育水平..................................................................................................................................................................................................21-5职业构成..................................................................................................................................................................................................21-6收入水平..................................................................................................................................................................................................21-7人口消费力..............................................................................................................................................................................................21-8未来人口趋势..........................................................................................................................................................................................21-9小结..........................................................................................................................................................................................................22区域交通环境分析22-1交通环境现状..........................................................................................................................................................................................22-2交通道路分析......................................................................................................................................................................................
