本科毕业论文（设计）题目地方政府在地方品牌建设中起到的作用——以五常大米为例学院政治与公共管理学院专业公共事业管理年级2013级学号222013301230013姓名杨冰指导教师张雪峰成绩2017年5月7日目录第1章导论...................................................................................................................................61.1研究背景............................................................................................................................61.2研究目的............................................................................................................................61.3研究意义............................................................................................................................71.3.1理论意义................................................................................................................71.3.2现实意义................................................................................................................71.4论文的思路研究方法和创新点........................................................................................71.4.1论文思路................................................................................................................71.4.2研究方法................................................................................................................81.4.3创新点....................................................................................................................91.5文献综述............................................................................................................................91.5.1国外研究现状........................................................................................................91.5.2国内研究现状........................................................................................................9第2章概念界定和理论基础.....................................................................................................102.1相关概念界定..................................................................................................................102.1.1品牌......................................................................................................................102.1.2农产品品牌..........................................................................................................102.1.3农产品品牌建设和形成机制..............................................................................112.2政府介入区域品牌建设的理论依据..............................................................................122.2.1区域品牌的公共性..............................................................................................122.2.2市场失灵..............................................................................................................132.2.3产权模糊..............................................................................................................132.2.4集体行动困境......................................................................................................142.2.5多中心治理体制..................................................................................................14第3章实例分析------五常大米品牌的发展.........................................................................143.1五常大米的发...
