第1页共38页编号：时间：2021年x月x日书山有路勤为径，学海无涯苦作舟页码：第1页共38页目录一、执行概要..........................................................................................................................31.1成立背景....................................................................................................................31.2店面简介....................................................................................................................31.3市场及销售................................................................................................................41.4财务及风险................................................................................................................5二、描述部分..........................................................................................................................52.1火锅品种...................................................................................................................52.2现在主要的火锅类型...............................................................................................62.3四川火锅的特点.......................................................................................................72.4我们的火锅店............................................................................................................72.4.1主要产品介绍....................................................................................................72.4.2研究和开发过程.................................................................................................82.4.3市场前景预测....................................................................................................8三、市场分析..........................................................................................................................93.1火锅冷静化................................................................................................................93.2火锅的品类机会......................................................................................................103.2.1牛羊肉火锅的品类机会...................................................................................103.2.2川式火锅品类机会...........................................................................................12四、营销战略........................................................................................................................154.1目标市场分析..........................................................................................................164.2定价策略..................................................................................................................164.3营销策略..................................................................................................................164.4推广策略..................................................................................................................174.5其它相关的策略......................................................................................................174.6效果预测..................................................................................................................174.7其它建议..................................................................................................................17五、...
