团结南路地块项目可行性研究方案摘要本次可行性研究报告是对团结南路一真实项目所做的。首先，根据项目开发商对项目开发建设的设想以及项目的基本情况，在实施全面的市场调查的基础上，对项目进行初步定位；其次，根据前阶段的研究成果，及项目用地状况、开发商的设想和有关城市规划的要求等，提出项目规划设计的指导思想、原则和方案；然后，对拟开发项目实施进度进行安排，拟定营销方案；最后，在完成以上阶段的基础上，对项目进行投资估算，财务评价和不确定性分析，同时对开发商提出相关意见和建议，最终确定本项目是可行的。关键字：房地产，项目，可行性研究，市场The6thFeasibilityStudyofaProjectinTuanJieNanLuAbstractThispaperiscomposedfortheprojectinTaiBaiNanLu.Firstly,accordingtotheconceiveofthedevelopertotheprojectandtheproject’sbasiccomplexion,onthebasesofcompletemarketresearch,maketheprimarypositioningfortheproject;secondly,accordingtothedisquisitionfruitofformerphases,thesituationoftheterrausingfortheproject,conceiveofthedeveloper,requirementsaboutcityprogramming,andsoon,bringforwardthelodestar,principlesandblueprintforprogrammingdesignoftheproject;thirdly,arrangetheactualizingschedulefortheprojecttobedeveloped,studyoutmarketingscheme;finally,onthebasesofupwardsphases,estimatetheinvestmentoftheproject,evaluatetheprojectinfinanceandanalyzetheuncertainty,moreover,makesomeopinionsandsuggestionstothedeveloper，finallymakesurethatthisprojectisfeasible.KeyWords:realestate,project,feasibilitystudy,marketing目录1总论....................................................11.1项目概况.............................................11.1.1项目简介........................................11.2可行性研究编制目的...................................11.3可行性研究编制依据...................................21.4结论及建议..........................................31.4.1结论............................................31.4.2相关建议........................................32国内房地产宏观环境分析...................................52.1全国经济形势..........................................52.22006年房地产业的发展................................52.3影响房地产业的宏观调控政策............................62.42007年房地产业发展预测...............................83西安市房地产现状分析.....................................93.1西安市房地产概况.....................................93.2宏观经济形势..........................................93.3西安市房地产市场.....................................104高新区房地产市场状况分析................................134.1西高新及其房产市场简介...............................134.2市场调研分析.........................................135调研结论................................................235.1项目的市场情况分析..................................235.1.1项目的SWOT分析...................................235.1.2项目对策分析.....................................245.2市场分析结论与开发建议..............................255.3项目定位.............................................275.3.1客户定位.......................................275.3.2形象定位.........................................285.3.3功能定位.......................................285.3.4价格定位.......................................286项目建设条件............................................346.1开发建设的用地情况..................................346.2项目周边配套设施....................................347项目规划、设计方案......................................367....
