团队名称：绒耀皇族公司名称：绒耀皇朝有限公司1绒耀皇朝公司计划书目录第1部分项目概述...................................................................................51.1项目背景........................................................................................51.2市场分析........................................................................................51.3经营模式........................................................................................61.4市场需求：....................................................................................61.5竞争优势........................................................................................61.6公司管理........................................................................................61.7创业队伍........................................................................................71.8资金需求........................................................................................71.9联系方式........................................................................................7第2部分产品介绍...................................................................................82.1行业发展状况................................................................................82.2产品概述........................................................................................82.3产品优势........................................................................................9第3部分市场分析.................................................................................103.1市场需求分析..............................................................................103.2行业发展前景分析......................................................................113.3市场竞争分析..............................................................................123.4市场分布情况分析......................................................................14第4部分营销策略.................................................................................154.1市场细分......................................................................................1521绒耀皇朝公司计划书4.2目标市场的选择..........................................................................154.2.1季节性市场.........................................................................154.2.2区域性市场.........................................................................154.3市场战略及营销策略..................................................................164.3.1实体店与网络平台建设.....................................................174.3.2淡旺季销售.........................................................................184.3.3其他销售策略.....................................................................184.4售后服务......................................................................................194.5应对市场风险策略......................................................................20第5部分公司战略.................................................................................215.1公司概况......................................................................................215.2指导方针......................................................................................215.3发展战略......................................................................
