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我国汽车企业国际化战略的影响因素研究VIP免费

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目录摘要2一、问题提出·························································································2(一)研究背景···········································································2(二)实践背景···········································································3(三)研究方法···········································································3二、企业国际化战略研究综述·································································3(一)国际化战略的定义与类型······················································3(二)学术界对企业国际化战略的相关研究·······································4三、上汽集团的国际化战略发展历程及成效·············································6(一)上汽集团的发展历程····························································6(二)上汽集团国际化战略成效及其存在问题····································8四、上汽集团国际化战略影响因素分析···················································9(一)上汽集团国际化战略的环境分析·············································91.宏观环境分析(PEST模型分析)·············································92.产业竞争分析(五力模型分析)·············································113.资源与核心竞争力分析·······················································13(二)上汽集团国际化战略的动因分析············································161.区位经济性······································································162.经验曲线(规模优势)···························································163.独特竞争力的转移·····························································174.利用全球子公司的技能·······················································17五、中国汽车企业国际化战略的影响因素模型········································17(一)影响因素模型····································································17(二)模型适应性分析·································································19六、中国汽车企业国际化战略的目标选择与对策思路···········...

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我国汽车企业国际化战略的影响因素研究

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