我国汽车企业国际化战略的影响因素研究VIP免费

目录摘要2一、问题提出·························································································2（一）研究背景···········································································2（二）实践背景···········································································3（三）研究方法···········································································3二、企业国际化战略研究综述·································································3（一）国际化战略的定义与类型······················································3（二）学术界对企业国际化战略的相关研究·······································4三、上汽集团的国际化战略发展历程及成效·············································6（一）上汽集团的发展历程····························································6（二）上汽集团国际化战略成效及其存在问题····································8四、上汽集团国际化战略影响因素分析···················································9（一）上汽集团国际化战略的环境分析·············································91.宏观环境分析（PEST模型分析）·············································92.产业竞争分析（五力模型分析）·············································113．资源与核心竞争力分析·······················································13（二）上汽集团国际化战略的动因分析············································161．区位经济性······································································162．经验曲线(规模优势)···························································163．独特竞争力的转移·····························································174．利用全球子公司的技能·······················································17五、中国汽车企业国际化战略的影响因素模型········································17（一）影响因素模型····································································17（二）模型适应性分析·································································19六、中国汽车企业国际化战略的目标选择与对策思路···········...